Product Launch

Celebrity Cruises/Celebrity Xpeditions Guide to the Galápagos

When Celebrity Cruises launched Celebrity Xpeditions Cruises to the Galápagos Islands, the Arctic, and Antarctica, we developed a unique voice and look to take customers all the way through the experience—from booking the trip to what to pack and what to look for when they got there. (And since the client didn’t go for the idea of sending us on a high-cost, small-ship cruise, we did it all from an office in the Prudential Tower.)

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